Riff Chen Rankpage

 Riff Chen leads Rankpage Malaysia as its Regional Manager, bringing a unique balance of data-driven SEO strategy and creative SEO execution. With years of experience in technical SEO, on-page optimization, Google Ads, and content planning, Riff has helped hundreds of businesses from startups to SMEs improve their digital footprint across Malaysia and Southeast Asia. At Rankpage, Riff works with a team that believes in AI-powered SEO, human-refined. His expertise lies in bridging brand stories with Google’s algorithms, making sure websites not only rank but also resonate with users. Whether it's through structured data, digital PR campaigns, or optimizing Google Ads ROI, Riff is passionate about building meaningful visibility. He is also a strong advocate of using Looker Studio (formerly Data Studio) dashboards to visualize performance and guide clients toward more profitable decisions. His regional insights and campaign tactics are built around local search behavior and competitiv...